That's One Cool Soccer Ball

Fast Company, Wednesday, December 4, 2013 8 AM
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It's the Brazuca, the Adidas-designed official ball of the FIFA World Cup in Brazil next year. Adidas develops a new model for the sport's biggest event every four years. The company introduced next year’s model in Rio on Tuesday. That’s where the games will be played. Brazuca is the local Portuguese word for national pride. The month-long tournament, which begins next June, is the most watched event in sports. In 2010, nearly half the world's population tuned in. 

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