France's Version Of Netflix Creates Coffee Brand

Advertising Age, Wednesday, December 4, 2013 8 AM
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European subscription VOD CanalPlay is touting itself by creating a new coffee brand. "Insomny" is the coffee to help viewers stay conscious as they watch all of the content the channel has that they couldn't view in a single lifetime. The company partnered with coffeemakers and coffee growers in India, Burundi and Brazil to develop its unique blend. The idea was created out of Buzzman Paris.

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