• by Amy Corr  @MediaPostOTL, December 4, 2013

Turkish Airlines launched a follow-up ad to its wildly popular “Legends on Board” viral video, starring Argentine footballer Lionel Messi and Kobe Bryant of the Los Angeles Lakers. Last year’s spot pitted Bryant and Messi vying for the attention of a young boy on their international flight. The winner was a bowl of ice cream, because who can resist that? I think this year’s ad is far more impressive, because the locations featured are exotic and Kobe and Messi take part in a selfie shoot-out, trying to one-up the other based on location and degree of difficulty. Messi begins by sending Kobe a picture from the Red Square in Moscow. Kobe jets off to the The Great Wall of China. Messi takes an underwater selfie from the Maldives, which Kobe one-ups by taking an underwater selfie in Cape Town, with a shark behind him. The final shot shows Messi taking a selfie in Sultanahmet Square in Istanbul… and photobombed by Kobe. See it here. Each location features is a destination that Turkish Airlines flies to. Crispin Porter + Bogusky, created the campaign, produced by H S I Productions. The ad is slated to run in the U.S. and in more than 170 countries worldwide .