• December 16, 2004

Viacom Wednesday named George Schweitzer president of the CBS Marketing Group, a new full-serve marketing unit that will manage advertising and media for CBS and UPN, as well as collaborating on marketing with King World, Paramount Television, Infinity Broadcasting and Viacom Outdoor. The Group will also be responsible for sales promotion, affiliate promotion, network creative services and all special events, including affiliate meetings and upfront presentations, as well creating and executing advertiser-based promotional partnerships. Schweitzer most recently was executive vice president of marketing and communications at CBS. Two of Schweitzer's top lieutenants Anne O'Grady and Ron Scalera, both senior vice president-marketing at CBS, will serve as executive vice presidents of the new group.