Isobar Expands To New Zealand
Digital shop Isobar, part of Dentsu’s Aegis Media Network, is expanding to New Zealand, with an Auckland office set open February 2014.
The New Zealand beachhead increases the agency’s global footprint to 64 offices in 38 markets. The launch of the Auckland office follows the shop’s recent expansion in Russia, China, and The Philippines and a new market opening in Turkey.
The Auckland office will be headed by Grant Henderson. He is currently general manager of Isobar in Sydney, and will move to New Zealand to establish the agency in the role of New Zealand general manager.
The New Zealand office will work closely with the Australian team to manage existing digital and creative agency projects for the Dentsu Aegis Network across both countries for Isobar clients such as Holden and Jetstar, the agency said.
Henderson is a native New Zealander who has been with Isobar for six years, first as creative director before moving to the Sydney general manager role in 2011. In his time with the Sydney office, Henderson is credited with helping to grow the business from a team of six to 45 full-time staff, engaged by major brands including David Jones, HSBC, Stockland and The Smith Family.
Nick Waters, CEO of Aegis Media Asia Pacific, said: “Pacific is a diverse and energetic market that embraces and delivers some of the latest innovations. We look forward to continuing to expand our talented team in the region by attracting pioneering digital talent into the New Zealand office.”