BBC Wants A Half-Billion Viewers By '22

The Drum, Thursday, December 5, 2013 1:36 PM
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The BBC has announced ambition to double its global audience to 500m by 2022 as part of moves to make its content available ‘everywhere, for everyone’. To achieve this a suite of new digital products are to be introduced whilst staff are urged to shake off criticism that the organisation has become ‘too big’.

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