Ron 'Enough Already' Burgundy

NPR, Friday, December 6, 2013 8 AM
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Since the "Anchorman 2" scorched-earth Ron Burgundy marketing juggernaut started in March, there's been a Ben & Jerry's ice cream tie-in, an Anchorman exhibit at Washington, D.C.'s Newseum,  and those 70 Dodge Durango commercials. And, "Anchorman 2: The Legend Continues" has already racked up about 50 million mentions on social media — more than 50,000 this week alone. That's more than all of the other movies opening Dec. 18 combined. 

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