TV And Ads Drive Music

Brand-e.biz, Friday, December 6, 2013 8 AM
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TV shows and advertising were key drivers for breaking new artists and reviving older tracks in 2014, according to the latest Shazam metrics. In the UK, "The Walking Dead" delivered 43,000 tags for Ben Howard’s "Oats in the Water" and Ben Nichols’  "The Last Pale Light in the West." The company says more than $300 million is generated annually in digital music sales as a result of people using Shazam to tag and discover songs.

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