Black Friday Saw More Email Opens Than Cyber Monday: Movable Ink

Marketing Land, Friday, December 6, 2013 3:56 PM
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Thirty-eight percent more email opens took place on Black Friday than on Cyber Monday this year, according to new metrics from email marketing company Movable Ink. The company revealed that the total volume of emails sent between Black Friday and Cyber Monday was up 3,085 percent year-over-year. Movable Ink also found that 59.9 percent of marketing emails sent on Thanksgiving Day were opened on phones.

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