Twitter Still Needs An RTB Exchange

Adweek, Dec 6, 2013, 4:37 PM
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Adweek notes that while Twitter "stepped up its ad game yesterday" with the launch of the Tailored Audiences program, it still "lags...in building a real-time-bidding ad exchange."

Early partners of the Tailored Audiences program -- including AdRoll, Dstillery, DataXu and others -- say that "integrating data and buying ads are more cumbersome without an exchange," Adweek writes. You can find the post here.

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