Twitter Still Needs An RTB Exchange

Adweek, Dec 6, 2013, 4:37 PM
  • Comment
  • Recommend
Subscribe to RTM Daily



Adweek notes that while Twitter "stepped up its ad game yesterday" with the launch of the Tailored Audiences program, it still " building a real-time-bidding ad exchange."

Early partners of the Tailored Audiences program -- including AdRoll, Dstillery, DataXu and others -- say that "integrating data and buying ads are more cumbersome without an exchange," Adweek writes. You can find the post here.

Read the whole story at Adweek »

Be the first to comment on "Twitter Still Needs An RTB Exchange"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent RTM Daily Articles

» RTM Daily Archives