• Bloomberg, Friday, December 6, 2013 4:52 PM

Video ad technology provider TubeMogul is eyeing a 2014 IPO, according to Bloomberg, which cited unnamed sources.

Bloomberg reported the rumor the same day TubeMogul announced it has reached a milestone -- a $100 million milestone, to be exact. Brands and advertisers have now spent over $100 million on the company's platform this year.

In other words, TubeMogul has had revenue of $100 million so far in 2013. In relation to the IPO rumor, the $100 million figure does not directly correlate to a valuation, RTM Daily has been told. In any case, the company could be pushing for a hefty IPO if the rumblings Bloomberg has reported are true.

Of note is that one-third of the money flowing through TubeMogul's platform comes from outside of the U.S., further proving the adoption of ad technology outside of the U.S. See the full story here.

Read the whole story at Bloomberg »