Mozilla Making Content Play, Taps Madison Avenue's Herman To Develop It


In a new twist to the Web and mobile browser wars, Mozilla, the developer of the popular Firefox browser, is making a push into content development and has hired a former Madison Avenue insider to do it.

Darren Herman, who stepped down as chief digital media officer of MDC Partners’ The Media Kitchen, has been named vice president-content services at Mozilla.

While Firefox is an also-ran to Google's Chrome and Microsoft's Internet Explorer, with less than a 20% share of the global browser marketplace, its focus is much more on personal user control and do-not-track features.

Herman, who was named one of OMMA's All Stars in 2011, was also involved in a number of digital ventures while at MDC, including the founding of trading desk Varick Media Management and KBS+ Ventures.

Tags: agency
Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
1 comment about "Mozilla Making Content Play, Taps Madison Avenue's Herman To Develop It".
Check this box to receive email notification when other comments are posted.
  1. Howard Greenstein from Harbrooke Group, Inc. , December 9, 2013 at 7:10 p.m.

    Congratulations on the new role, Darren!