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Kia Sees Red With New House-Tuned Sub-Brand

Dec 9, 2013, 11:21 AM
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Kia Motors America (KMA) is launching a new performance sub-brand called "Red Zone," that kicks off with a performance variant of the 2014 Soul that goes on sale in the first quarter next year. The car is an extrapolation of the the company's Track’ster concept previously unveiled at the 2012 Chicago Auto Show.

“The Soul has always appealed to those who choose to express their individuality through their vehicle, and special editions have been a part of the lineup since the first-generation Soul went on sale in 2009,” said Michael Sprague, executive vice president, marketing & communications, KMA. “The Red Zone Soul underscores that independent spirit and brings to life many styling features from our wild Track’ster concept.”

As with all previous special-edition Souls, the “Red Zone” will be offered in limited quanities. Just 2,000 examples will be available.

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