WestJet Santa Video Goes Viral
WestJet brightened the day of some travelers in a video that has been viewed almost 12 million times on YouTube since its launch earlier this week.
The Canadian airline, with the help of a virtual Santa Claus, queried passengers who were waiting to board about what they wanted for Christmas.
The video shows the varying answers of passengers -- who were waiting to board flights to Calgary from Toronto and Hamilton, Ontario. They said they wanted everything from boots like Santa’s, a camera, and plane tickets home to a giant TV. The man who joked that he wanted socks and underwear probably wished he taken the question more seriously.
Once everyone boarded their planes, the WestJet team took off on a whirlwind shopping spree.
More than 150 WestJet employees gathered the personalized presents, wrapping them and delivering them to the Calgary airport before the unsuspecting recipients landed. Best Buy Canada partnered with the airline in supplying many of the gifts, including a 52-inch flat-screen TV.
Upon arrival, the travelers watched in disbelief as beautifully wrapped presents personally addressed to each of them were the first items off the baggage carousel.
The entire event was captured via hidden cameras and turned into a five-and-a-half minute video.
To prompt social media users to share the video, WestJet said if the video were viewed by at least 200,000 YouTube users, it would donate flights to families in need through WestJet Cares For Kids, its community investment program. As of Wednesday night, the video has been viewed almost 12 million times.
"This year, we wanted to turn our holiday campaign into a tradition by doing something that's never been done before," said Richard Bartrem, WestJet vice president, communications and community relations, in a release. "Inspired by the notion of real-time giving, we wanted to surprise our guests with meaningful, personalized gifts when they least expected them. Being able to show our guests how much we care with gift-giving, a tried and true holiday tradition, resonates with WestJetters as much as our guests."
Last year, WestJet created a Christmas-themed flash mob, complete with dancing elves, in the middle of an airport. The video received almost a half million views.