Ogilvy Appoints New ECD For Unilever Account
Ogilvy & Mather has appointed André Laurentino as global executive creative director for its Unilever business. He will join Ogilvy in February 2014 and report to Tham Khai Meng, worldwide chief creative officer.
Laurentino will be responsible for "driving the creative vision and delivery across all of O&M's Unilever brands," the agency said. He will be based in London, which is the global hub for Unilever brands including Dove, Comfort and Hellmann’s.
The role was previously held by Gerry Human, now chief creative officer, Ogilvy & Mather London. Laurentino is currently executive creative director at TBWA London and global creative director for McDonald’s.
Laurentino began his career as an art director in Brazil, and during a 10-year period worked for agencies including DPZ and AlmapBBDO. In 2003, he joined Lew’Lara\TBWA as a copywriter and went on to become ECD.
In 2011 he moved to TBWA London, where he is credited with winning global business from Datsun, Aquafresh and an Adidas 2014 World Cup project.