• by Amy Corr  @MediaPostOTL, December 11, 2013

The first TV spot promoting the 56th Annual GRAMMY Awards has launched, and it will make you scream -- or roar. "Music Unleashes Us" shows the powerful, uncontrollable relationship between music and fans. Sometimes music makes you happy; other times, it can make you cry. When you’re listening to Katy Perry at the gym, you sing out loud, regardless of who might be staring at you. That’s the case for one guy running on a treadmill at his local Planet Fitness. He’s running, singing “Roar” by Katy Perry and exuding emotion and copious amounts of sweat. I can totally relate. I downloaded “Roar” for the same reason, to motivate myself when running.  See it here, created by TBWA\Chiat\Day Los Angeles. The GRAMMYs will air Sunday, Jan. 26.