Feeling under siege and underappreciated by advertisers, the magazine industry is taking on its chief rival, television. In a rare show of unity, magazine publishers are coming together to argue that
print weeklies and monthlies offer advertisers a better return for their money than television. Publishers assert that as the number of television channels multiplies and personal video recorders
proliferate, TV doesn't reach consumers as effectively as it once did.
Read the whole story at Chicago Tribune, December 17, 2004
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