Johnny Conquest, Unofficial Volkswagen Salesman

VWVolkswagen launched a pair of ads featuring Johnny Conquest, a man whose mission is showing people that they deserve a better car. He does this in one ad by infiltrating the lives of unsuspecting office workers and plying them with lunch. Johnny drives them in his VW Passat, spouting the advantages of the car’s German engineering. When one of the passengers asks if he works for Volkswagen, Johnny says, “No, I work for the company that we all work for… the place we just left.” See it here. Johnny Conquest carries groceries to a couple’s car in “Organic.” Does he work for the store? No. Does he put the couple’s groceries in a Volkswagen, even though it’s not their car? Yes. Watch it here. No matter what outfit Johnny wears, he always has a VW logo affixed to him. Deutsch LA created the ads, directed by David Shane.

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