• December 17, 2004

MTV Networks Friday officially named Larry Divney president of MTV Networks Ad Sales. Doug Rohrer was named executive vice president-senior advisor to Divney, focusing on emerging new media platforms.

Divney will be responsible for managing the entire sales organization and its systems for all the company's cable television networks and online businesses, including MTV, VH1, Comedy Central, Nickelodeon, TV Land, CMT, Spike TV, and LOGO.

Interestingly, Divney was MTV's first vice president of ad sales in 1981. After his initial stint at MTV, Divney worked at a number of cable television operations, including Cable Health Network (now Lifetime), CNN, and A&E.

Doug Rohrer will be responsible for helping to create strategies for ad sales on the various digital platforms being developed by MTV Networks.

Divney was part of the founding leadership team of Comedy Central when it launched in 1991, and was named CEO in 1999. -- Amy Corr