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Meredith To Raise Rate Base For 'Allrecipes' Mag

Allrecipes magazine, which launched last month as the print version of the Meredith website, is already raising its rate base from 500,000 to 650,000, due to "enthusiastic feedback from readers and advertisers," the publisher claims. "The magazine’s circulation should get a boost from the constant promotion Apple is giving the new magazine launch," writes D.B. Hebbard.

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