Commentary
Top Sites for Apparel, Beauty and Jewelry
- by Jack Loechner , Staff Writer @mp_research, December 17, 2004
A deeper look at Online and retail apparel and jewelry sites, advertisers, ad sizes and types in November.
Top
Online Apparel & Beauty Destinations, at Home
| Unique Audience (000) | Active Reach (%) | Time/Person | |
| eBay Clothing, Shoes & Accessories | 2,218 | 2.06 | 0:06:50 |
| eBay Jewelry and Watches | 1,080 | 1 | 0:04:29 |
| Old Navy | 787 | 0.73 | 0:10:53 |
| AVON | 755 | 0.7 | 0:14:08 |
| eBay Health & Beauty | 652 | 0.6 | 0:04:10 |
| The Gap | 571 | 0.53 | 0:12:40 |
| victoriassecret.com | 539 | 0.5 | 0:16:40 |
| Lands End | 503 | 0.47 | 0:12:50 |
| llbean.com | 484 | 0.45 | 0:12:49 |
| zappos.com | 457 | 0.42 | 0:09:10 |
Source: Nielsen//NetRatings NetView Week ending Nov. 21, 2004 US, Home
Data on the Retail Goods & Services Industry, Apparel & Jewelry Segment
| Top 20 Advertisers | ||
| Impressions (000) | Share of all Impressions | |
| Ebags | 37,616 | 16.8% |
| The Walt Disney Corporation | 25,460 | 11.4% |
| Neiman Marcus Group, Inc. | 22,117 | 9.9% |
| Neighborhoodies | 18,862 | 8.4% |
| 80sTees.com | 14,668 | 6.6% |
| Palmer Cash | 11,363 | 5.1% |
| Zappos.com, Inc. | 11,027 | 4.9% |
| ThoseShirts.com | 6,896 | 3.1% |
| National Review Book Service | 6,867 | 3.1% |
| Tiffany & Co. | 6,438 | 2.9% |
| Spiegel, Inc. | 6,093 | 2.7% |
| Ashford.com, Inc. | 5,892 | 2.6% |
| America's Collectibles Network, Inc. | 4,587 | 2.1% |
| ICE.com | 4,243 | 1.9% |
| Reebok International Ltd. | 3,514 | 1.6% |
| J.C. Penney Company, Inc. | 2,967 | 1.3% |
| Tshirtsthatsuck LLC | 2,224 | 1.0% |
| Football Fanatics | 2,072 | 0.9% |
| Nordstrom, Inc. | 1,559 | 0.7% |
| Kitbag | 1,521 | 0.7% |
| Total | 223,600 | 100.0% |
| Top Ad Sizes | ||
| Impressions (000) | Share of all Impressions | |
| Non-standard | 40,308 | 18.0% |
| Square button | 34,287 | 15.3% |
| Leader Board | 24,836 | 11.1% |
| Medium rectangle | 24,329 | 10.9% |
| Full banner | 16,521 | 7.4% |
| Half banner | 16,443 | 7.4% |
| Vertical banner | 16,355 | 7.3% |
| Skyscraper | 13,929 | 6.2% |
| Rectangle | 11,794 | 5.3% |
| Button #1 | 6,977 | 3.1% |
| Micro bar | 6,274 | 2.8% |
| Button #2 | 5,597 | 2.5% |
| Wide skyscraper | 4,309 | 1.9% |
| Square | 985 | 0.4% |
| Large rectangle | 485 | 0.2% |
| Vertical rectangle | 168 | 0.1% |
| Unspecified | 13 | 0.0% |
| Total | 223,610 | 100.0% |
| Ad Delivery Types | ||
| Impressions (000) | Share of all Impressions | |
| Inline | 217,347 | 97.2% |
| Pop-Up | 5,628 | 2.5% |
| Interstitial | 275 | 0.1% |
| Pop-Under | 247 | 0.1% |
| Floating/Overlay | 113 | 0.1% |
| Total | 223,610 | 100.0% |
Source: Nielsen//NetRatings AdRelevance Week Ending Nov. 21, 2004 US, Home and Work
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.