Buffalo Wild Wings Wild About Pepsi

NYSportsJournalism.com, Friday, December 13, 2013 8:01 AM
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Buffalo Wild Wings said today it would switch its soda supplier from Coca-Cola to PepsiCo, which includes Pepsi as the carbonated drink of choice but also extends to such siblings as Doritos, Fritos, Tostitos, Ruffles and beverages including Mountain Dew, Tropicana and Lipton. Minneapolis-based Buffalo Wild Wings, which has some 975 locations nationwide, said it would tap into Pepsi's official alliances with the NFL and MLB to help bolster a sports-activated strategy that already includes title sponsorship of the college football Buffalo Wild Wings Bowl.

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