The next time Ashton Kutcher or Justin Bieber ask if they can throw their support behind your latest venture, Alex Wilhelm suggests thinking twice. Yes, rich and influential as they may be, the
TechCrunch reporter doesn’t think celebrity investors translate to long-term success. “I now pretty much just expect the company involved with the celebrity to die,” Wilhelm writes.
“Having celebrity cash, or having a celebrity executive can bring a certain glow to a company, and certainly greater press attention, but the impacts appear to be fleeting.”
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