According to a recent report from Yesmail Interactive, 56% of mobile online sales originating from a marketing email take place on an iPad. Across industries, over 16% of sales driven by email happened on a mobile device. Of those mobile purchases, 56% happen on a tablet and the remainder on a smartphone. In the tablet category, iPads account for more than 99% of sales. While the average dollar amount of an order originating from email is lower on mobile devices, revenue per mobile click is almost double that of a desktop click. By device, 82% of all email opens and clicks occur on Apple devices. Of smartphone purchases originating through email, 59% occur on an iPhone and the remainder on Android. iPads account for 25% of all mobile opens and clicks and almost 99% of opens and clicks on a tablet. Michael Fisher, president of Yesmail Interactive, says “… Emails opened on mobile have a better chance of reaching consumers… during the busy holiday shopping season… ‘mobile’ doesn’t always equal ‘smartphone…. 56% of mobile shoppers use tablets for their purchases…” Other mobile findings from the Yesmail Email Marketing Compass report include: