News Brief
Mediaedge:cia Names Meridith Jamin As Director, Consumer Insights
Dec 20, 2004, 12:00 AM
Meridith Jamin, group planning director at Ogilvy & Mather, is moving over to sister WPP Group shop Mediaedge:cia to take on the new position of director for consumer insights.
Jamin was brought over to bolster the agency's "communications planning" strength in bridging research and creativity, which has become a must-have stance for media shops over the past year. Furthermore, Jamin's abilities are seen as shoring up MEC's profile within Group M, the WPP media partnership with MindShare.
At Ogilvy, Jamin handled clients such as Motorola, Unilever, and San Pellegrino. Before that, she was a group brand planning director at WPP's Young & Rubicam, working on Sony Consumer Electronics. --DK
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