• by David Kaplan , December 20, 2004

Radio revenues rose across all sectors in November 2004, signaling the anticipated fourth-quarter recovery, according to the Radio Advertising Bureau, an industry trade organization.

Total combined spot and non-spot radio revenue grew 4 percent for the month when compared to November of last year, said Gary Fries, RAB's president and CEO.

National dollars climbed 7 percent over last November, and local ad sales figures increased 2 percent for the month. The combined local and national spot figures were up by 3 percent this November over last November. Non-spot radio revenue grew 7 percent in November 2004 over November 2003. On a year-to-date basis, the radio industry experienced a growth of 3 percent in total combined spot and non-spot dollars during January through November 2004 over January through November 2003. "We are seeing the predicted year-end stabilization of radio revenue, as well as indicators for increased activity as we move forward into 2005," Fries said. "As the industry embraces new technologies and initiatives, and continues its forward growth momentum in the local marketplace and on the national platform, we expect the radio business will remain solid, and holds significant potential for growth."