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Bringing Big Data To Paid Search
- Search Engine Watch, Wednesday, December 18, 2013 12:28 PM
Search Engine Watch has posted an article calling paid search Big Data marketing’s “next frontier.”
The post reads: “Using big data in the truest sense of the phrase, machine learning and advanced algorithms, we almost feel that Google is our personal butler who's worked with us for years. They have essentially emulated a real-life experience. Shouldn't the companies on the other end of a paid click do the same?”
You can find the article here.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.