Only 21% of Retailers Used Abandoned Shopping Cart Emails on Cyber Monday: ExactTarget

ClickZ, Wednesday, December 18, 2013 3:35 PM
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Only 21 percent of retailers sent abandoned shopping cart emails within 3 days of Cyber Monday, according to a new report from ExactTarget. The company browsed the sites of more than 90 retailers, added items to their carts and then waited for follow up. Of those follow up emails, only half came within 24 hours of shopping cart abandonment, which is when a consumer is likely to make a purchase.

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