• by Amy Corr  @MediaPostOTL, December 18, 2013

The Best Friends Animal Society launched a PSA campaign to encourage animal lovers to adopt a friend for life from their local  shelter. Rather than big-name celebrities, Internet pet celebrities are used to spread the word here. Perma-kitten @iamLilBUB, goofy-faced chiweenie @tunameltsmyheart, wide-eyed @nala_cat and the treat-loving super hero @ginny_jrt are big deals in the Instagram world. Who better to spearhead an adoption campaign than these adorable animals? A 60-second video is running in conjunction with the Instagram campaign, illustrating that “you can’t buy a best friend, but you can adopt one.” Too much cuteness in one video. Watch it here, created by TBWA\Chiat\Day LA.