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7-Eleven Targets Millennial Gift Givers
- Convenience Store Decisions, Thursday, December 19, 2013 9:47 AM
7-Eleven is tinkering with its gift selections in order to appeal to Millennial gift-givers. The company is lining shelves with elaborations on pop culture, professional sports, technology and toys, gadget-y stocking stuffers, video games, DVDs and gift cards. A study by investment bank Jefferies and business advisory firm AlixPartners says younger people are willing to shop a variety of retail outlets rather than rely on the traditional supermarkets.
