McCann Hong Kong Loves John Woo

by , Dec 19, 2013, 12:16 PM
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This one's for John Woo fans. And only John Woo fans. Because, really, who wants to watch sets of five McCann Hong Kong employees walk out of their old Sunning Plaza building -- home to the agency for 30 years -- over and over...and over again until every last employee is out. Well, you'll watch if you're a John Woo fan because the exit is an homage to John Woo's 1986 film A Better Tomorrow. So, go ahead. Give it a watch. If you have 5:50 to spare watching the same thing over and over and over. Hey, there are many ways to celebrate an agency move.

We all have hobbies, right? And we all ride airplanes, right? Couple those two things and you've got Chandelier Creative Founder Richard Christianson's hobby of collecting everything and anything that has to do with flying. He's got model planes from Hong Kong, a Pan Am chair, a Quantas bar trolley, coffee cups from Virgin, full table setting from multiple airlines when airlines used actual cutlery and large scale metal models from several airlines. Of his passion, Christiansen says, "It's about a design language. As the collection gets bigger and better, it spills out into different places, and it's something that people can come in and talk about. People look into my office, or the library, and see these models, and they see that what I love is design and branding, and the branding experience. There is no better metaphor for that than airlines." Spoken like a true ad man.

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1 comment on "McCann Hong Kong Loves John Woo".

  1. Thomas Siebert from DIGITARIA
    commented on: December 19, 2013 at 1:02 p.m.
    I love John Woo, went to one of the first small festivals devoted to his work at AFI in DC in the late 80s. That McCann video, while a nice idea, is still interminable though. I kept waiting for somebody to go down in a hail of slo-mo bullets. "Hard Boiled" is Woo's best movie, FYI, IMHO.

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