Around the Net
Signpost Native Ads In Content, On Social, Says CAP
- The Drum, Thursday, December 19, 2013 2:54 PM
The more “contextually embedded” native advertising is within editorial content and social media the more prominent a signpost should be for readers, according to fresh guidance released by CAP. The organisation said that the CAP Copy Advice team were beginning to receive enquiries about “contextually targeted branded content”, also known as native advertising, and its efforts to build further guidance on it was ongoing.
