Around the Net
Instagram Says Its Brand Ads Are Working
- Forbes, Friday, December 20, 2013 8 AM
Instagram says its two-month-old ad business is working. It helps that it let four brands that already were active on the Facebook-owned channel do campaigns. Not exactly objective data here as Instagram is reporting its success with the four brands that did campaigns, including Levi's and Ben & Jerry's. They said their campaigns reached lots of people with a very light ad load per user.
