BIZ DEV: Glenmorangie Names BSUR As Global Creative Agency

Glenmorangie, a single-malt whisky brand has named BSUR to handle its global communications account, following a review. WCRS, London previously handled the work. BSUR will develop a fully integrated global campaign concept for brand communication and through-the-line activation for Glenmorangie. New work launches in 2014. “We have chosen to unite with BSUR for their international perspective and impressive creativity,” said David White, Director of Marketing and Communications at The Glenmorangie Company. “BSUR shares our passion for brands and we are confident that this collaboration will allow us to continue the brand’s excellent momentum of the last 4 years.” Glenmorangie spent $4.5 million on measured media in 2012 and $3.1 million between January and September of 2013, according to Kantar Media. The account will be handled out of BSUR’s Amsterdam office.

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