How many emails did you receive and open this holiday season? No matter what the count, Sherice Jacob points to a ReturnPath 2013 email benchmark survey suggesting that 22% of opt-in emails don't reach subscribers' inboxes. While this is down from 28% in the previous year, the number still misses the mark. Jacob runs through a few best practices to raise odds that emails will reach consumers, get read, and take action. Read the article here.