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How To Connect With Cross-Device Shoppers

  • ClickZ, Thursday, December 26, 2013 1:49 PM
How many consumers fit in to the "I'm-saving-it-in the shopping-cart-to-view-later category?" Of the 1,003 participating in the study, 40% always or occasionally use the shopping cart to store items they will view at a later time. Sometimes on a different device. In fact, one in five daily shoppers use more than one device each time they shop. While it's not easy connecting with cross-device shoppers, Jim Davidson gives us a few tips to get marketers started. Read the article here.

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