Cover Story: 'Real' Folks Sell Better Than Celebs For 'People'

Adweek, Friday, December 27, 2013 12:55 PM
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Celebrities continued their reign as top-selling magazine cover stars for magazines this year for the most part, according to trends tracked by Emma Bazilian. One surprise: "People’s biggest sellers this year turned out to be cover stories about 'real' people," writes Bazilian. "People managing editor Larry Hackett said the success of reality star (and real-life) stories over traditional celebrities speaks to readers’ need for a juicy story above anything else."
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