E-Cig Brand NJOY's New Year's-Themed Anti-Smoking Ad

Retail Times, Monday, December 30, 2013 8 AM
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Electronic cigarette brand NJOY has launched a UK television campaign to promote the use of NJOY King e-cigarettes as a New Year’s resolution for adult smokers. The message is that the brand offers an alternative to tobacco products. The idea is that smokers should make a New Year's resolution to kick tobacco and move to NJOY. "Everyone who loves you wishes you didn’t smoke. So do we," is the message. 

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