TV Commercials Try To Cope With Disruption

San Francisco Chronicle, Monday, December 30, 2013 9:26 AM
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"Advertising is changing at a pace that is even faster than most advertisers want to admit," says Karel Vinck, managing partner of Duval Guillaume, a Belgian ad agency. "At this moment this disruption in our society is still small, and what most advertisers see is people starting to skip video." Nielsen estimates that half of the homes in America have DVRs.

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