Industry Reading Habits Reveal Lingering Concerns With Programmatic

Warc, Tuesday, December 31, 2013 12:55 PM
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Warc today said their most-viewed paper on programmatic buying in 2013 revolved around issues with trading remnant inventory, “data ownership and the changing role of sales teams.”

Programmatic buying is currently one of the hottest topics in marketing circles, but the most-viewed papers on Warc covering this topic suggest the industry harbours many concerns about the technique,” the article said. Read it here.

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