Fox Sports Scores Big Football Ratings

With the NFL season concluding last Sunday, Fox posted its best results in its two-decade history.

The afternoon “NFL on Fox” series pulled in an Nielsen average 21.1 million viewers for a season -- up 8% versus a year ago when it was 19.7 million. It is also 5% higher over Fox’s previous best results in 2010, when it took in 20.1 million.

Fox’s big national televised games, under its “America’s Game of the Week” label, versus those regionally aired contests, pulled in even higher numbers: 27.2 million average viewers this past season, also a record. Its previous best was its mark sent four years ago in 2009, when it averaged 26.2 million.

The network, which has had the series since 1994, also says it posted year-to-year gains in key demographic groups -- adults 18-34, 18-49 and 25-54, rising 2%, 1%, and 3%, respectively.

The network is also touting gains in one overlooked area: female viewers. Women 18-34 improved 8% to 4.3 rating; women 18-49 gained 7% to a 4.8; and women 25-54 rose 10% to a 5.7 rating.

“Fox NFL Sunday,” the network’s pre-game show, improved 4% to 4.8 million viewers this year.
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