Education and Careers Sites, Demographics, Advertisers, and Ad Types, Sizes and Delivery

by Jack Loechner, Dec 23, 2004, 12:00 AM

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Education and Careers Sites, Demographics, Advertisers, and Ad Types, Sizes and Delivery

A deep drill-down into the Education and Career industries Online

Top Online Education & Careers Destinations, at Home Week ending Dec. 5, 2004 US, Home

Unique Audience (000) Active Reach (%) Monster 1,593 1.48 CareerBuilder 1,496 1.39 Yahoo! HotJobs 1,220 1.14 AOL Research & Learn 839 0.78 Merriam-Webster 636 0.59 About Homework Help 575 0.54 Yahoo! Education 572 0.53 SparkNotes.com 570 0.53 U.S. Dept. of Education 563 0.52 umich.edu 392 0.37 Source: Nielsen//NetRatings NetView Demographic Data for Education & Careers Category Month Of November 2004 Us, Home

Target Unique Audience (000) Audience Comp (%) Total 51,244 100 Male 23,061 45 Female 28,184 55 Age 2 - 11 2,446 4.77 12 - 17 7,126 13.91 18 - 24 5,375 10.49 25 - 34 8,069 15.75 35 - 49 15,220 29.7 45+ 18,470 36.04 55+ 8,390 16.37 65+ 3,121 6.09 HH Income $ 0 - 24999 3,008 5.87 $ 25000 - 49999 11,939 23.3 $ 50000 - 74999 15,127 29.52 $ 75000 - 99999 9,535 18.61 $ 100000 - 149999 7,152 13.96 $ 150000+ 3,578 6.98 No Response 905 1.77 Source: Nielsen//NetRatings NetView Data on the Public Service Industry / Education Segment Week Ending Dec. 5, 2004 US, Home and Work Top 20 Advertisers Company Impressions (000) Share of all Impressions Apollo Group, Inc. 156,311 31.4% Classes USA, Inc. 113,525 22.8% DeVry Inc. 50,613 10.2% Argosy Education Group 31,930 6.4% American InterContinental University 26,078 5.2% ITT Technical Institute 9,891 2.0% Capella Education Company 9,285 1.9% Thomson Education Direct 8,182 1.6% LeTourneau University 5,376 1.1% Colorado Technical University 4,910 1.0% Mentura 4,190 0.8% Alief Indepedent School District 3,969 0.8% Alta Colleges Inc. 3,761 0.8% Sylvan Learning Systems, Inc. 3,523 0.7% Kennedy-Western University 3,406 0.7% University of Southern California 3,289 0.7% Troy State University 2,658 0.5% University Alliance 2,518 0.5% The University of Iowa 2,133 0.4% Massachusetts School of Law 2,128 0.4% Total 497,209 100.0% Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes Dimensions Impressions (000) Share of all Impressions Full banner 116,785 23.5% Non-standard 113,610 22.8% Leader Board 80,673 16.2% Wide skyscraper 39,072 7.9% Medium rectangle 31,085 6.3% Vertical banner 26,560 5.3% Half banner 17,228 3.5% Button #2 15,310 3.1% Skyscraper 13,981 2.8% Rectangle 12,423 2.5% Button #1 10,710 2.2% Micro bar 9,070 1.8% Square button 7,854 1.6% Vertical rectangle 1,557 0.3% Square 961 0.2% Large rectangle 331 0.1% Total 497,210 100.0% Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types Ad Delivery Impressions (000) Share of all Impressions Inline 423,119 85.1% Pop-Under 55,082 11.1% Pop-Up 15,644 3.1% Interstitial 3,151 0.6% Floating/Overlay 215 0.0% Total 497,211 100.0% Source: Nielsen//NetRatings AdRelevance Data on the Web Media Industry / Employment Segment Week Ending Dec. 5, 2004 US, Home and Work Top 20 Advertisers Company Impressions (000) Share of all Impressions Monster Worldwide, Inc. 167,034 55.6% CareerBuilder, LLC 76,859 25.6% Net-Temps, Inc. 28,120 9.4% International Assessment Network 8,700 2.9% Yahoo! Inc. 5,322 1.8% Reed Elsevier plc 3,712 1.2% ChicagoJobs.com 2,082 0.7% AchieveYourCareer.com 1,054 0.4% Work In Sports 831 0.3% Dice.com, Inc. 656 0.2% Interview Mastery.com 537 0.2% Trader Publishing Company 407 0.1% OffshoringForum.com 403 0.1% Citigroup Inc. 336 0.1% giantcareers.com 238 0.1% HamptonRoads.com 234 0.1% Express Personnel Services 231 0.1% VACareers.com 228 0.1% Sciencejobs.com 205 0.1% TruckerTrucker.com 192 0.1% Total 300,435 100.0% Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes Dimensions Impressions (000) Share of all Impressions Full banner 84,363 28.1% Half banner 45,655 15.2% Rectangle 41,064 13.7% Skyscraper 31,941 10.6% Leader Board 30,099 10.0% Wide skyscraper 24,342 8.1% Medium rectangle 11,397 3.8% Non-standard 8,647 2.9% Vertical banner 6,725 2.2% Micro bar 6,500 2.2% Button #2 3,784 1.3% Button #1 3,529 1.2% Square 1,454 0.5% Square button 663 0.2% Large rectangle 272 0.1% Vertical rectangle 2 0.0% Total 300,437 100.0% Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types Ad Delivery Impressions (000) Share of all Impressions Inline 295,612 98.4% Pop-Under 2,470 0.8% Pop-Up 2,294 0.8% Interstitial 59 0.0% Total 300,435 100.0% Source: Nielsen//NetRatings AdRelevance

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