Nissan Taps Hatami To VP Sales, U.S.

Nissan has named Derrick Hatami to VP, sales, for the U.S., reporting to Fred Diaz, senior vice president, Sales & Marketing and Parts & Service U.S.A.

Effective Jan. 13, Hatami will lead the Nissan divisional sales and vehicle operations, light commercial vehicle and fleet functions. Hatami will be accountable for all facets of U.S. domestic sales activities including sales policies, objectives and initiatives with a focus on increasing revenue and profit generation for the Nissan brand and dealer network, per the automaker..

"Derrick has a strong track record for driving sales success, and we are eager to bring him on board at Nissan," said Diaz. "As Nissan continues to celebrate a number of sales milestones, including our best calendar year ever in 2013, Derrick will be instrumental in working with all key Nissan stakeholder groups and dealers to increase sales and enhance their franchise value leveraging the onslaught of all-new products Nissan recently has introduced."

Most recently, Hatami was the west region general manager at Hyundai and prior to that role, he held a variety of sales and marketing leadership positions. Hatami also spent time at both JD Power & Associates and Accenture, where he managed automotive-focused engagements.

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