• by Tyler Loechner  @mp_tyler, January 8, 2014

Ayzenberg Group, an independent full-service agency based in Pasedena, Calif., has announced the appointment of Robert Brill as executive director of Influencer Outreach Network and programmatic media, effective immediately.

Brill will oversee all day-to-day operations of the Influencer Outreach Network, known as [ion], which places ads in digital content.

It is a “network of YouTubers, Bloggers, and Social Media Trendsetters,” according to the company’s Website. It helps place native ads on those platform, mainly gaming content. The [ion] team Brill will oversee consists of creative experts and social talent agents (to find the next YouTube “star.”)

Brill previously launched and operated Fulcrum5, where he focused on programmatic media-buying. 

"Robert's expertise in programmatic media will be very beneficial,” stated Eric Ayzenberg, the company’s CEO and chief creative officer.  "We look forward to his contributions to the agency."

Brands that have previously used the [ion] program for campaigns include EA, Sony Online Entertainment and Warner Bros. Games.