WPP’s OgilvyOne Worldwide has appointed Michael Kutschinski global chief creative officer, the agency said Thursday. Kutschinski succeeds Jan Leth, who is retiring.
Kutschinski will be based in Frankfurt, Germany, and will report to Brian Fetherstonhaugh, chairman and CEO, OgilvyOne Worldwide.
Stated Fetherstonhaugh: "Michael is a digital pioneer, an award-winning creative force, and a proven global player. He will be a great partner to me and all our clients who are seeking the best in Customer Engagement."
Previously Kutschinski ran the creative department of OgilvyOne Germany and was responsible for the creative quality of the shop’s EMEA region.
Kutschinski also serves as the worldwide creative director on a number of international accounts like Nescafé and is a member of the Ogilvy & Mather Worldwide Creative Council.