NEW! ESPN's World Cup Ad Full Of Memorable Moments From Past World Cups

worldcupNot only is it an Olympics year, it’s also a World Cup one. The 2014 FIFA World Cup Brazil takes place from June 12- July 13 and ESPN, the U.S. English rights holder for the event, launched a 1:45 online video that takes soccer fans on a stroll down memory lane, highlighting some of the World Cup’s most memorable moments. Interspersed with the shots of Brazilian culture and kids playing soccer in the streets, beaches and soccer fields are pictures of Pele celebrating a win in 1970; Paolo Rossi hoisting the cup for Italy in 1982; Cameroonian striker Roger Milla’s famous dance in 1990; and a quick glimpse of a young David Beckham sporting a blond Mohawk. The spot ends with a look at today’s soccer phenoms who are playing in this year’s World Cup: Lionel Messi, Cristiano Ronaldo, Mario Balotelli, Robin van Persie, and Neymar. Watch it here. Fun fact: Brazil has won the World Cup a record five times. Scott Duncan Films/Other Films produced the campaign.

Recommend (1) Print RSS
  • NEW! Monopoly Millionaires' Club Game Is 'Making More And More Millionaires'

    David&Goliath partnered with Scientific Games to create a national lottery campaign to launch the Monopoly Millionaires' Club Game. This is the first time  all lottery jurisdictions chose to run one national campaign rather than local marketing efforts for a specific game. The campaign will run in 23 states in 2014 ...
  • NEW! New York-New York Hotel & Casino and Southwest Airlines 'Spread The Luck' On Flight To Vegas

    If only every flight was this much fun. The New York-New York Hotel & Casino in Las Vegas teamed up with Southwest Airlines to give passengers a flight to remember. Here's the skinny. The Wright Amendment, a federal law governing traffic at Dallas Love Field airport, expired this week, which ...
  • NEW! What Happens In Vegas, Stays In Vegas, Never To Become Water Cooler Gossip

    How do you stop water cooler gossip before it starts? This is the challenge facing one man in an ad for visiting Las Vegas. Can't he go away for an epic weekend without being hounded by his co-workers first thing Monday morning? The latest "What happens here, stays here" spot ...
  • After All The Dirt, Drool and Dings, Treat Your Car Well By Selecting ARCO Gas

    ARCO gas has launched a trio of TV ads encouraging drivers to treat their cars well by selecting a top-tier gas for cheap. In "Treat," a woman decides to clean her car from top to bottom after she filled up with ARCO. She scrubs the car inside and out, and ...
  • NEW The More Diet Coke Taylor Swift Drinks, The More Kittens Appear Onscreen

    If you are not a fan of Taylor Swift or adorable kittens, do not watch this ad for Diet Coke. There is so much sweetness in "Kittens" with Swift -- including her new feline, Olivia Benson (named for Mariska Hargitay's character on "Law and Order: SVU"), more kittens and whatever ...
  • Skullcandy Launches 'Push Play' To Promote Sport Line Of Headphones

    Life is filled with challenges big and small, like finding the perfect headphones that stay put, even when you sweat. I'm still on this journey, but after watching a TV spot for Skullcandy's line of sport headphones, I might give them a try. The ad follows a day in the ...
  • Dos Equis' Most Interesting Man Offers Halloween Advice

    Dos Equis' Most Interesting Man always has smart advice to offer, even when it comes to Halloween. In a 15-second spot, he gives his opinion of masquerade parties: "Sometimes it's best to be yourself. This is not one of those times." See it here. In keeping with the Halloween theme, ...
  • Pepperidge Farms' Goldfish Hope To Solve 'The Case Of The Mystifying Mummy' In Latest App

    Random iPad App of the week: Just in time for Halloween, Pepperidge Farms' Goldfish characters have a mystery to solve with "The Case of the Mystifying Mummy." This is the third interactive storybook in the series, and is available for free in the App Store. Parents and kids can read ...
  • NEW! No 'Mr. Nice Guy' In Domestic Abuse PSA For Haven

    HAVEN, a nonprofit organization that helps victims of domestic violence and sexual assault in Oakland County, Mich., launched a disturbing PSA featuring a man who isn't as nice as he looks. In "Mr. Nice Guy," a man speaks directly at the camera, to his future victim. He begins talking about ...
  • NEW! Gatorade Pays Tribute To Landon Donovan In 'LegenD'

    Gatorade created a love letter to Landon Donovan, who is retiring at the end of this year's MLS season. In "LegenD," every soccer player, regardless of his ability, becomes Landon Donovan. Each player mimics part of Donovan's penalty game ritual, from bending down by the ball and staring at the ...
>> Out to Launch Archives