Golden Globes Brings Ratings Luster To NBC

The wave of seasonal awards shows is just beginning. And if NBC’s “Golden Globes” are any indication, TV viewers seemingly want more of it.

NBC’s “Golden Globes” pulled in a strong Nielsen preliminary 5.4 rating /13 share among 18-49 viewers and some 17 million overall viewers. All this mimics the broadcast of last year's show. Final ratings in 2012 were about one point higher at 6.4 among 18-49 viewers.

But overall, CBS had the best results, due to a late afternoon spillover from its AFC Divisional Championship contest between the San Diego Chargers and Denver Broncos. During the 7 p.m. hour, the NFL football game had more than doubled the ratings of the “Globes” -- scoring a 11.3/29 in the 18-49 demo and 36.3 million overall viewers.

For the night, CBS edged out NBC -- a 4.8/12 versus a 4.7/12. The rest of the networks were way behind -- Fox with 1.8/4; ABC, at 1.1/3; and Univision, at 0.6/2.

CBS says overall early results from the Chargers-Broncos game posted a 5% improvement in viewership over the same game a year ago. The day before, Saturday, another AFC Divisional Championship game -- the Indianapolis Colts-New England Patriots -- took in a 8.9 rating/26 share and 27.8 million overall viewers, down 9% from a Saturday playoff game of a year ago.

The second-best non-sports results for the night came from CBS’ “60 Minutes,” which ran opposite the “Globes,” taking in a 4.2/12 and 17 million viewers.
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