Around the Net
Under Armour Gets Into Ballet With Misty Copeland
- NYSportsJournalism.com, Monday, January 20, 2014 10:11 AM
Sports performance brand Under Armour has athlete spokespersons from football. Now the company has extended into the world of ballet. Under Armour has signed Misty Copeland, soloist with the American Ballet Theatre, to a multi-year deal. Copeland's first activation will be as part of what Under Armour is calling it's biggest marketing campaign to date to support its women's brand.
