REVOLVING DOOR: Resource Promotes Lora Schaeffer To VP, Social

Resource promoted Lora Schaeffer to vice president of social, a new position at the agency. Schaeffer will lead all social media efforts from the company’s Columbus office and report to Kelly Mooney, CEO of Resource. Most recently, she was the executive director of strategy at Resource. During that time Schaeffer launched iCitizen Live, Resource’s team of social media experts who use social data to create integrated, in-the-moment social engagement. Schaeffer was a member of the executive team that launched Victoria’s Secret Pink, helping the brand become the fastest retailer in history to reach $100M in sales.
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