Around the Net
Aviva Increases Email Targeting to Prospects & Sees Increase in Response Rates
- Econsultancy, Monday, January 20, 2014 4:06 PM
Insurance company Aviva increased its car and home insurance quotes after implementing a 'send more email' program. Prior to adopting the campaign, the company only sent emails to prospects in the month before they were up to resign their policy. Last year the company created a new approach and began mailing to prospective customers throughout the year working with email agency Alchemy Worx. This new strategy helped the insurance company increase unique email clicks by 304 percent.
